Established in 1997, White Wood House has been making great efforts in maintaining product quality, sharing delicious taste and upgrading its brand image in the hope that customers can acquire a full understanding of high-quality pastry culture through the most direct communications. With the changes in the economic circumstances, product features and value-added service are no longer key customer requirements. Besides quality of service, customers nowadays pay more attention to customer satisfaction with the experience and DIY activities. Therefore, White Wood House Brand Discovery Gallery was founded in 2004 in an attempt to move beyond customer satisfaction to customer delight. To highlight product differentiation, White Wood House uses five senses in marketing strategies: unique cake design (sight), relaxing background music (hearing), rich aroma of pastries (smell), firm texture of pastries (touch) and sweet delicious taste (taste), to leave a good impression on visitors so as to increase customer loyalty. The Discovery Gallery consists of two floors and can be divided into three parts. First, there is a briefing room at the gallery entrance where the company culture videos are played. Visitors then can walk through the image corridor to know the history of White Wood House and all the awards and certifications it has received. In the shop area, exquisite cakes and pastries on display are stimulating your taste buds. Why not take your time with a cup of coffee and a piece of cake here? The best part that you should not miss is the most popular DIY activity which is regularly open to visitors and especially suitable for either adults with a sweet tooth or children with high curiosity. Come to join us and show your own unique cake design! To visit the production line is the second part of the gallery tour. Accompanied by beautiful light effects, visitors can observe the manufacturing process of pastries (dorayaki,...