Kaohsiung's popular shopping areas have been gradually drifting eastward. A new shopping street has been formed across from the old President Department Store on Wufu Road. Its name and concept are based on the Yencheng Jyuejiang Shopping Area. Though it focuses on high quality modern goods, it specifically targets young consumers. The New Jyuejiang Shopping Mall is situated near the Wufu road and Jhongshan Intersection and isn't far from Urban Spotlight. The mall focuses on avant-garde, trendy exquisite and unique products. Along the street visitors can find many booths offering clothing and snacks, guaranteed to meet everybody's shopping needs.